The Commission published a set of resources to help traders, online platforms and search engines get the most out of the new Platform to Business rules, which apply from Sunday, 12 July.
In addition, three progress reports prepared by the expert group for the Observatory on the Online Platform Economy are published for feedback. The reports will inform the broader work of the Commission on online platforms and in particular on the upcoming Digital Services Act package.
The EU has adopted the first set of rules regulating the platform economy. From 12 July 2020, businesses and traders selling online via marketplaces know which criteria will determine their position in search results, hotels using booking platforms will have greater clarity and protection from unfair terms and conditions, app developers will have a chance to challenge decisions by app stores that wish to remove their content.
The Commission will also publish official guidelines on rankingin the coming weeks. These guidelines will help online platforms and search engines improve predictability and transparency to help businesses consider how best to increase and manage their online visibility.
Q&A on Platform to Business for small businesses and other online operators
The Commission has prepared a Q&A document that can serve as a checklist for online platforms and search engines, particularly smaller ones, when implementing the new requirements. It will help businesses get information on their new rights and the options available to resolve problems that may arise in their commercial relationships with online platforms. It also contains useful information for online intermediation services, search engines and representative organisations or associations. Furthermore, the Commission has produced a video to help online platforms and search engines assess whether the new rules apply to them.
Progress reports of the expert group for the observatory on the online platform economy
The Commission is closely following the developments in the online platform economy. The expert group for the Observatory for the Online Platform Economy has supported the Commission in this task by helping to monitor the market and the effective implementation of the new rules.
The three progress reports point to imbalances in market power in the relationship between online platforms and their business users in terms of both access to and the use of data, as well as to discrimination as a potential source of issues in the online platform economy. Stakeholders, including online platforms, the businesses relying on these online platforms, experts as well as enforcers are invited to provide feedback by 8 September.
The progress reports will feed into the Commission’s current work priorities in the digital area as announced in the Commission’s Communication on Shaping Europe’s Digital Future as well as in its data strategy and provide input for the Digital Services Act package. Two more reports will be produced on online advertising and platforms with significant market power that will, alongside the present reports, feed into a final contribution by the expert group of the Observatory later this year.
The Platform to Business Regulation entered into force in July 2019 and apply from 12 July 2020. It sets the basic horizontal foundationfor a fair, transparent and predictable business environment for smaller businesses and traders relying on search engines and online platforms such as online marketplaces, app stores, certain price comparison tools or business pages on social media for their activities.
As part of the European Digital Strategy, the Commission has announced a Digital Services Act package that will further strengthen the Single Market for digital services and foster innovation and competitiveness of the European online environment. The Commission launched a wide-ranging public consultation in early June. It will close on 8 September.
The Commission has also set out general guidelines to online platforms and Member States for tackling illegal content online through a Communication in 2017 and a Recommendation in 2018. The Commission continues to lead targeted actions in coordinating the cooperation between online platforms, authorities and trusted organisations in areas such as combatting illegal hate speech online, or ensuring that products reaching European consumers in the single market are safe. In addition, sector-specific legislation has been adopted (in particular in the field of audiovisual and media services and copyright) or proposed (as regards terrorist content online). (europa.eu/pixabay)